ABOUT

Aelita is a brand of objects and authorial pieces created by Tici Andriani.

Concerned since childhood with the destiny and beauty of things, she heard from her father at the age of nine that she would be a designer, and the prophecy came true in a work that involves sustainability, innovation and purpose.

Aelita uses materials from responsable sources, cares about every step of the production chain and values ​​each hand that creates the product.

Aelita believes that there is no design without history. And he can't wait to be at yours.

But why Aelita?

In love with the frenetic 20s Tici Andriani one day watched “Aelita, the Queen of Mars”, the first Soviet sci-fi film, from 1924, which was part of the reference list of possible names for the brand.


The tip came from Bêla, a super designer and Tici’s friend, who had already been working on creating the brand's visual identity. Bêla knew from the beginning that Tici would like the film, and he was absolutely right. The feature perfectly translated what was in the designer's head for a long time.


Queen Aelita's futuristic aesthetic and empowerment story shaped Tici's taste and ideas for creations, and the Queen lent her name to the brand. (Thanks Bêla!)


Aelita has her feet on the ground in a serious process of sustainability, but her head is in the stars when it comes to inspiration.


What comes from space is magical, profound, curious, and Tici's works reflect this passion for the unknown, spatial aesthetics, scientific innovations and female power.


Aelita is pure magic from the Cosmos, with a loud post-punk playing in the background.


REVERSE LOGISTICS (only for purchases in Brazil for now)

You become eternally responsible for what you create.

Aelita is a design brand with a purpose, and that's why all objects are designed to gain a new trajectory even when they fall into disuse. This process is called “Reverse Logistics”.

But what is it, Aelita?

Calm down, it works like this: if a customer doesn't want the jewelry anymore, instead of it going to live in the back of the closet, it goes back to Aelita's hands and the customer gets a credit for the value of the metal used in the jewelry. Then this piece will be sold in our second hand store, or be rented to collect new stories at parties, meetings, movies on the couch or on interstellar trips – we want to go with you anywhere!

If the lamp breaks, the shards can become a vase or other object, what matters is that everything in it will be reused and transformed into a new beauty. (future projects)

This purpose of continuation is present in all of Aelita's creations, and its various meanings will always be explained at the time of purchase.

Around here we don't let samba die(brazilian saying), nor let the samba end! The beauties are responsible, eternal and always full of new faces.

TICI ANDRIANI

Please to meet you

As a child, Tici Andriani mixed soft drinks, not satisfied with the fact that things had only one taste. And she was always questioning the shape of things. She wanted so much to know why all the plates and glasses were practically the same (90s in brazil) that at the age of 9 she heard from her father: you are going to be a designer.

And so she grew up being even more sure of her destiny, preparing to be a designer as she got to know the world and its things. Museums and bookstores were obligatory stops on the family's travels, and Tici started seeing new colors, formats and garnering references and looks for her luggage that looks more like a Mary Poppins bag – everything fits there.

This multi-girl collects personas, backgrounds, courses and passions. Everything she has lived and loves is part of this huge mental frame of reference: her work with 3D Animation, her period doing Masters in VFX at the Academy of Art University, her Industrial Design at FAAP and postgraduate studies at IED, her years in Interior Design at Studio Otto Felix, the immersion in Boisbuchet about Design For Humans, but also the passion for the Riot Grrrl movement, the feminist heroines of history and sustainability – always, and from the beginning, linked to everything Tici does.

Her references and passions have always gone hand in hand with conscious consumption. The same thousands of questions she asked her parents in childhood, she repeated in relation to the end of objects. It makes no sense to put something in the world without taking responsibility for it. And it is from this belief in a design that brings solutions and is sustainable beyond beauty that Aelita emerged. A Queen of Mars daughter who is a symbol of everything that Tici believes: social responsibility, innovation, sustainability, lightness, humor, and of course, there are still many questions to be asked.

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